How to Promote Your NDIS Business Without a Big Marketing Budget

You don't need to spend thousands on marketing to get noticed as an NDIS provider. You need to show up consistently in the places participants, families and referrers are actually looking - and make it easy for them to trust you before they've even spoken to you.

For smaller teams, a few simple marketing activities done consistently can make a real difference. Here's where your time and effort can genuinely pay off.

Get your Google Business profile working for you

A complete, accurate Google Business Profile is one of the highest-leverage things a small team can do for free. Google allows businesses to manage how they appear across Search and Maps, including their contact details, service areas, photos and reviews.

Add real photos of your team and premises, list every service area you cover, keep your opening hours and phone number current, and respond to your reviews. Google specifically recommends keeping your business information accurate and using photos to help customers understand your business and services.

If you have satisfied clients or families who are happy to share their experience, ask them to leave a review directly on your profile. Google allows businesses to share a direct review link with customers, making the process easier for them.

Learn more about Google Business Profile →

Be findable where participants are already searching

You don't want to rely on people finding your website by chance.

Directories and marketplaces like MySolas exist because participants and families don't necessarily want to build a shortlist from scratch. They want to search by location and support type, compare their options and find providers they can trust.

A complete, current MySolas provider profile with real photos, clear service descriptions and accurate service areas can help put your organisation in front of people actively looking for support.

Your registration status matters here too. Making your registration status clear helps participants and families quickly understand whether your organisation meets their requirements. MySolas verifies provider credentials and compliance before providers join the platform.

Build referral relationships that actually work

Support coordinators and plan managers refer participants constantly, but they're more likely to refer to providers they trust, remember and understand.

That doesn't mean sending constant sales pitches.

A short, genuine check-in every few months can help keep you top of mind. Let them know about a new service, an upcoming vacancy or something relevant to the participants they support.

The same goes for allied health practices, GPs and other complementary providers in your area.

Make referrals as easy as possible with a simple one-page overview covering what you offer, who your services suit, where you operate and how someone can get in touch.

Let your existing clients do some of the talking

A handful of specific, honest reviews can be more valuable than a slick brochure.

Ask satisfied clients or their families if they'd be willing to share a short review, and make the process simple by providing the direct link.

With the appropriate consent, you can also turn genuine feedback into a short case study, testimonial or quote for your website or social media.

People are more likely to connect with real experiences than generic marketing claims. Letting your clients and families share what working with your organisation is actually like can help potential clients feel more confident about taking the next step.

Use social media consistently, not constantly

You don’t need to post every day. Even a few genuine updates each month can build more trust over time than an inconsistent burst of activity.

Show the people behind your organisation, share useful information and give potential clients a clearer understanding of who you are, what you do and how you can help.

Content could include:

• Team introductions
• Service updates
• Helpful tips for participants and families
• Community involvement
• Accommodation or vacancy updates
• Answers to common NDIS questions
• Participant stories, with appropriate consent

Local Facebook groups for parents and carers can also be valuable. Focus on genuinely engaging with the community rather than simply posting promotional links.

Where MySolas fits in

You don't have to build your online visibility entirely from scratch.

MySolas brings NDIS providers, participants, families and support coordinators together in one central community, helping providers increase their visibility and connect with people looking for support.

With three plans to choose from, there’s an option to suit different business needs and stages of growth. View the plans and find the right option for your business → View MySolas plans

MySolas gives providers a simple way to build their visibility beyond word of mouth, without the cost of a dedicated marketing hire or agency retainer.

Ready to get your NDIS business in front of more people? Explore MySolas and choose a plan that suits your business →

You don't need a huge marketing budget to get noticed. You need to be visible, consistent and easy to trust.